Hi, I'm Uirá — an Executive Producer and Creative Producer with more than 20 years across live action, animation, VFX and emerging technologies. Brazilian by birth, Italian and Portuguese by descent, British by citizenship.
I started my career in film in 2005 in Brazil, working as Creative AD before moving into First AD and directing. Those early years gave me a strong grounding in commercial production from pitch through delivery, across Brazil, Argentina and Uruguay — alongside names like Fernando Meirelles at O2 and Armando Bo at Rebolucion, both Oscar nominees, and production companies such as Stink and Hungry Man. I worked with directors including Nacho Gayan and Malcolm Venville (Anonymous Content) on international campaigns for Coca-Cola, Nike, Avon and Volkswagen.
In 2014 I moved to London, starting as an AD on a motion-capture feature at Centroid 3D, Pinewood Studios, before joining Fgreat Studio as Creative Director and Producer (2014–16), where I expanded my work into animation, motion, VR and VFX for clients including PlayStation, the BBC and museums across the UK.
At Nomint (2016–19) I was Creative Producer, working with an international roster of directors and with agencies across the UK, EU and US — AMV BBDO, Fallon, adam&eveDDB, Ogilvy and BBH — on campaigns for Google, Waze, Whiskas and Android. During this time I also helped establish the studio's AI and machine learning department.
From 2019 I produced VFX and animation at Glassworks (2019–21), overseeing productions from shoot through final delivery for clients including Netflix and directors such as Henry Scholfield and Ehsan B. I later joined Cylndr (2021–22), leading high-volume animation and commercial production for Samsung through Cheil, and with agencies including JKR and Inside BMB.
In 2022 I joined Territory Studio as Senior Producer and was promoted to Executive Producer in 2023, making 3D and 2D animation, screen graphics and immersive work for Nike, Virgin, Coca-Cola, Sony and EA. Most recently I was Executive Producer at Zombie Studio (2024–25), working across its Brazil and US operations, and I have been working freelance between São Paulo and London since.
I'm currently building generative AI tooling (ComfyUI, Stable Diffusion) into pre-production, treatments and pitch work. I'm available for work and always up for a chat .